Our Managing Director
James Richardson
James was brought up on the south coast, near Portsmouth but before he was a teenager, he moved up to Staffordshire in the Midlands due to his father’s work. A smart kid, he excelled in his GCSE’s and went on to 6th form in order to try and get into University, studying Computing, English Language and Product Design. Realising his talent for computers he began to enjoy the creative side of IT and Media, starting his own local radio station and hosting the breakfast show.
A lover of football and media lead him to try and carve a career in the Football Commentary business, studying Sports Journalism at the University of Central Lancashire and qualifying with a 2:1. He volunteered at his beloved Portsmouth Football Club, where he was a founder and commentator of their Audio Descriptive service for those with visual impairments and learning difficulties. For three years he worked hard at home matches, commentating on ‘Pompey’ whilst also studying hard for his degree.
Upon leaving university, despite being a skilled presenter on both radio and TV formats, he struggled with getting work, due to a highly competitive industry which favours a football background over a journalism one. He found himself out of work, and struggling to find any. Eventually he decided to reset his career path and began to work at Amazon in their warehouse, before returning to the University of Central Lancashire, where he would work as a Data Admin for the Future U project. A project aimed at helping disadvantages children in the Lancashire area get into University or onto an apprenticeship. He enjoyed working in Preston, but ultimately in order to progress in his career, he needed to change roles. He took an Office Admin position at a local printing & publishing company in Ashby-de-la-Zouch, a few miles from his family home, and was enjoying gaining experience in all sorts of new areas.
Unfortunately in 2020, his boss passed away and the business began to struggle due to the Corona Virus crisis, and he was made redundant in June 2020.
He decided that the ongoing global crisis was actually an opportunity to start a business. With the ever-increasing movement of business as online platforms, he would be able to offer smaller businesses in the local area so web-building support, and assistance with Data Entry, Admin and other Online Services. – Thus DAOSS was formed.
With dreams far bigger than the company is now, James is aiming to turn this small start up into a well known local business, with clients in the local area as well as national and International clients. Really, in his opinion, the sky is the limit.


